Start the New Year resolutely cruelty-free
Now’s the time to show Big Business well in advance that a Festival of Peace and Good Will and the ringing of many cash registers flouts the principle of most religions and pagan people. Begin the Boycott now! (Even if avian flu closes the industry down first).
Exit bereft Bernard Matthews in brand and persona from this ailing business – a name that has become as discredited as John Gummer’s for British beef. Individually and as customers (even indirectly though corporate procurements for schools, canteens, government agencies, food chains, green gatherings, and parliamentary collations) chase up recipes for a cruelty-free Christmas (such as ours).
Vote resolutely for turkeys (and geese and ducks) this year. We recommend teachers, journos, politicians, the food service industries and caterers to strengthen their resolve with a Short Report by the Farm Animal Welfare Network on Today’s Intensive Turkey Industry (From FAWN, PO Box 40, Holmfirth HD9 3YY, UK. Tel/Fax: +44 (0)1484 688650. Every teacher and cleric should have a copy.