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In response to Peter Singer's letter to the Guardian (12th July) - 24/07/2006
 
VEGA's response to Peter Singer’s letter in the 12th July issue of the the Guardian (Meat production today is not just inhumane, it’s inefficient), as well as to Anthony Gibson’s (director of communications for the National Farmers' Union) response.
VEGA's response to Peter Singer’s letter in the 12th July issue of the the Guardian (Meat production today is not just inhumane, it’s inefficient), as well as to Anthony Gibson’s (director of communications for the National Farmers' Union) response.

A New Kinder Farming

“As consumers, we have the power – and moral obligation – to refuse to support farming methods that are cruel to animals and bad for us” argues Professor Singer (Comment and Debate, July 12 2006). For just such a purpose we have been inspired by a forthcoming conference at the Royal Society, organized by the Universities Federation for Animal Welfare and the British Veterinary Association, entitled The Quality of Life – the Heart of the Matter, to present a new version of our Green Plan (“Grow Food, not Feed”) for farming, food, health, and the land as a manifesto for A New Kinder Farming.

The manifesto aims at mobilizing well-informed, discriminating, and effectual consumer choice and power engaging with an innovative food industry with reputable employment, deployment and standards involving production, trading, and service. In particular, the Food Standards Agency and DEFRA will have better things to do than delving into the entrails of the manky meat-market and organizing killing and culling measured on a scale of massacres. A practicable national trend is set to link “salubrious farming with salutary food”, engaging animal welfarists, environmentalists, and conservationists with medical and nutritional enterprise in developing attractive variations on consumption and lifestyle befitting a population exerting their individual conviction, choice and expression at the cash point. The wellbeing of animals (of which we are just one species) and the land, as well as thrift in agronomy and resources, are purports of reform that can be expressed effectively in every meal and every purchase. Now the time is ripe for fruitful joined-up thinking and action.  
 
 

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