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New Products in the Cauldron Range - 20/08/2010
 

Suitable Components for Meat-Free Eating


1. A recent report (The Grocer, 27/02/10) describes an increase in sales of "Premier Food's market-leading meat-free brand Quorn" of 7% during the last year, to "hold a 60% share of the meat-free market." However, flagging sales in the same period of the firm's "meat-free" brand Cauldron amount to a fall of 20% in sales. Sales slumped by 18.5% in value and 21% by volume; chilled products dropped by 18.3% and frozen items by 61%. A spokesperson attributed the decline to "an increasingly competitive market" and a "lack of differentiation." She explained: "As a brand we have focussed too much on naturalness and health and not enough on the one thing that motivates everyone interested in good food - taste."

2. However, Cauldron Foods in new presentations and packaging are on the shelves of most commercial enterprises, ready to meet the increased demands that may be expected from publicity for meat-free products; some are also dairy-free and therefore excellent foodstuffs to replace animal derived components in British diets and in our portfolio of eating plans.

3. As we have reported before, British farmers have demonstrated the possibilities in making Egyptian-style falafels from home-grown field beans and coriander, which nicely overcome objections to undue food- and fuel-miles in food production. Premier Foods, which now own the Quorn brand of high-protein foods, should be urged by consumer-power to tackle R and D to such ends.

 
 
 

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