Claimed to be suitable for children aged one year and above
1. Alpro has launched a new soya milk for children who are on a dairy-free diet and aged one year and older. The product, Alpro soya Junior 1+ can be used as a main milk source for children from the age of one or as part of a weaning diet from 6 months of age. The dairy-free milk has been aimed at those with a lactose intolerance or an allergy to cows’ milk.
2. Introducing the new product John Allaway said that the recipe specifically met the dietary needs of infants, including an increased calorie content over standard Alpro soya milk, added iron and vitamin B1 (thiamine) for those on vegetarian diets (including those described as vegan), as well as calcium and vitamin D. John Allaway says that some 15% of UK infants show signs of dairy and lactose intolerance and up until now there has been no milk alternative for children. We advise parents to report to their own independent advisers on the diets of their children and the continuation of breast-feeding and any special needs for catch-up or toddler feeding during the baby’s first 2 years of life. The mother’s diet is also very important. Alpro soya Junior 1+ is due for immediate launch in Morrisons at £1.35 for a 1-litre carton. It will also be available in Tesco and Sainsbury’s later this year.