Letter to the Guardian - 14th December 2009 (which wasn't published)
Consumers heeding the advice, just published in a report from the government’s independent advisory body on sustainability, the sustainable Development Commission (SDC) (Guardian, 11 December 2009), on cutting down on consumption of meat and dairy, and other products and co-by-products of the live/deadstock and processing industries, should gain much help from challenges coped with by us in details of eating plans, recipes, and meals on free access on our website.
Our Green Plans for farming, food, health, and the land (which include the Campaign for Real Bread), launched in 1976, aimed at developing thrifty and health—giving food-production, from farm to fork, with exercise of well-informed consumer power, give inspiration to the food-industry, food writers, and retailers. Labelling and monitoring by the Food Standards Rules enhance the relevant nutritional and profiling that we can offer and continue to mean that market needs in the modern contexts of meat and dairy and their co-and by-products are met. Selective needs for fiscal measures would be indicated.
R and D on these matters nicely link the health of farming, the environment, and the wellbeing of consumers, notably in countering obesity. They are matched by similar campaigns and developments in Scandinavian countries and they are being continually reviewed and augmented.
Completion of the Copenhagen meetings and the imminence of a new year of Stern measures beckon for personal and corporate experimentation with thrifty selections and a strong and purposeful manifestation of consumer power as well as enterprise by charitable bodies for the common good.
Our suggestions for the first applications of the New Year will be posted on www.vegaresearch.org. Christmas recipes and information are already displayed.
Dr. Alan Long