Awaiting response regarding poster that makes light of the suffering involved in the dairy industry. Read more here
30th July 2003,
Dear Sir or Madam,
The enclosed advertisement [see below] instils callousness, especially as it incites “pester power” insulting the kindness to animals that imbues most children.
The BSE Inquiry’s evidence as well as the attentions of the government-appointed Farm Animal Welfare Council, DEFRA, frequent and current conferences, and of the dairy industry itself attest to the present exploitation of the cow and the consequent need to reduce the misery of acute and chronic production diseases such as lameness, mastitis, reproductive disorders, and foreshortened lifespan. The pressure for early weaning denies the calf its fill of mother’s milk, mothering, and immune defence against disease.
Advertising in this way a flavouring adjunct of little and dubious nutritional value flouts the decency and objectivity that caring parents and teachers try to inculcate in their children. Plant milks and alternative “dairy products” entailing no abuse of animals are widely available.
Dr. Alan Long
Hon. Research Adviser